Shopify / Health & Nutrition · USA
Paragon Nutrition
paragon-nutrition.com↗* If the link is not working, the business owner may have changed or taken down their site since this project was completed.
A US supplements brand entering a crowded market needed a Shopify store and full marketing stack built from zero. We delivered both.
The Challenge
Strong products, zero infrastructure — nothing was ready to sell.
- No Shopify store or product pages
- No email marketing setup
- No tracking — Meta Pixel, GA4 or conversion events
- Couldn't run paid ads until everything was built
What We Did
We built the full store and marketing stack from scratch.
- Custom Shopify theme with conversion-optimised product pages
- Checkout built and tested for the US market
- Klaviyo email flows — abandoned cart and post-purchase
- Google Analytics 4, Meta Pixel and Google Ads conversion tracking all configured
- Every tool set up correctly so data was clean from day one
The Result
Professional store and full marketing stack — ready to scale.
- Launched with complete DTC infrastructure in place
- Paid ads able to optimise from week one with clean data
- Email, tracking and store all working together
Client
Paragon Nutrition
ServiceShopify eCommerce
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