Branding & Identity / Travel
Touristo Branding
Before we built Touristo's website, we built their brand. Identity, colours, typography — the full system.
The Challenge
Starting from scratch — no brand, no visual language.
- No logo or brand mark to start from
- No colour palette or typography system
- Every marketing piece would look inconsistent without a foundation
What We Did
Full visual identity built for the travel industry.
- Logo mark designed — evoking adventure and trust
- Colour palette and typography system developed
- Brand guidelines packaged for web, print and social
- Every decision made with the travel context in mind
The Result
A brand foundation that made everything else faster.
- Consistent visual language across all touchpoints
- Made the subsequent website project faster and sharper
- Gave Touristo something to build their entire presence on
Client
Touristo
ServiceBusiness Branding
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